Logo Creation
Abstract
An abstract logo is type of pictorial that represents your brand in a simple, artistic way. They don't rely on cultural meaning or implications separate from the usual recognizable images.
Mascot
A mascot logo helps create a fun, engaging image for your brand. The mascots act as your ambassadors and help keep your brand separate from the rest.
Combination
A combination mark is a logo that consists of a letter/word mark, and a pictorial/abstract/mascot. It's flexible, and helps people connect your name with the image. Over time, you might not even need your text be recognizable.
Emblem
An emblem has a font contained inside a symbol or icon, reminiscent of badges/seals or crests. They bring a traditional feel to a logo, with detail and grace.
Lettermark
A lettermark logo, or "monogram", is usually an abbreviated version of the brand's name. This helps market a company with a long name in an artistic and eye-catching way.
Pictoral
A pictorial mark, or "logo symbol," is a logo that uses graphic design to create a memorable image. Like abstract logos, the goal is for your company's name to become closely associated with the chosen image.
Wordmark
A wordmark logo is a logo that consists solely of type. There are no pictorials or icons associated with it. This works best if a brand has a unique or catchy name, matched with an appropriate font.